Gucci Colaborate with The North Face to create an outdoor collection, part of which will also be available virtually in the video game Pokemon go.
The North Face and Gucci celebrate the spirit of exploration with their new collaboration, creating the perfect garments to spend a weekend camping in the mountains. Warm clothing including padded jackets, overalls and vests, hiking boots, a tent, and a sleeping bag.
The collection also contains slip dresses, silk twill shirts and goose feather skirts. Accessories include two retro backpacks, fanny packs, beanies, and bucket hats.
The collection designed by Gucci Creative Director Alessandro Michele is inspired by original designs from The North Face from the 1970s. A blend of luxury and sportswear brings to life a collection packed with vibrant colors and quirky prints. In addition to a new twist on the Gucci monogram that adorns the garments, unified by the curved design of The North Face and the signature web in green and red.
The collection debuts in Pokémon GO
Gucci is also collaborating with Pokémon GO, so that their trainers can dress up in The North Face x Gucci collection both in-game and in the real world. Items will be available via geo-drops at 100 PokéStops, including pop-ups from Gucci and in specific stores from all over the world, where items can also be purchased in person.
The collection, which includes hats, t-shirts and backpacks, will only be available for a limited time in the Pokémon GO app, both for Manzana as for Android.
On the other hand, this is not the first time that avatars have been joined with luxury fashion, as demonstrated by the past collaborations of Gucci with Genies, Ralph Lauren with Bitmoji and Marc Jacobs and Valentino with Animal Crossing. The trend of unifying fashion with technology seems to be the strategy of these distinguished brands to bring their creations to the new generations.
An eco-friendly collaboration
In recent years, the Italian brand has been reinforcing changes in favor of the environment, such as its global program for environmental and social sustainability. Program with which they commit, among other things, to increase the use of alternative and sustainable materials, switch to renewable energy, reduce waste and improve the lives of their workers.
The North Face brand is also committed to reducing its impact on the environment. For this reason, many of the accessories in the collection are created with the use of ECONYL®, a nylon fabric made from regenerated materials.
In Spain, The full The North Face x Gucci collaboration will only be available in-store Gucci de Madrid, from January 9 to February 9.
Images courtesy of Gucci, The North Face, and Pokémon GO.